Penelope Spheeris, Gale Sparrow and Liz Heller

Lights. Camera. MTV.


Aired On: Aug 23, 2012

Penelope Spheeris, Gale Sparrow and Liz Heller re-join to tell some of the behind-the-scenes stories of the MTV revolution.


MTV hijacked the music business and forced the creation of a new business model with their internal staff and how artists were signed to contracts and marketed to music fans. Film director Penelope Spheeris, MTV's original talent coordinator Gale Sparrow and Buzztone CEO Liz Heller, were three of those on the front lines in the early days of...

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