Master Class - Self-Publish your Photo Book: From Kickstarter to MOMA

with Robert Herman
PAST EVENT: Sat, May 06, 2017

Master the pathways to successful self-publishing with New York street photographer Robert Herman, who will share the inspiring journey to publication of his first photo book, The New Yorkers (now in its third printing). Beginning with his successful Kickstarter campaign, Herman will describe the steps he took to shepherd The New Yorkers from concept and design to printing and distribution. Come celebrate the spirit of self-publishing and learn how to begin (and complete!) your own book project.

In this master class, Herman will cover:

  • Fundraising and
  • Editing and design
  • Image prep and scanning
  • Production
  • Printing offset
  • Marketing
  • Distribution: bookstores & libraries
  • Public relations
  • Social media

Ticket are sold in three tiers:

Tier 1, $15: General Admission Ticket (includes admission to the lecture only)
Tier 2, $50: General Admission Ticket and a copy of The New Yorkers, with a personalized signature by Robert Herman
Tier 3, $75: VIP Admission Ticket (includes 20-minute private consultation with Robert Herman about your photo book, before the lecture) and a copy of The New Yorkers, with a personalized signature by Robert Herman (Note: an extremely limited number of tickets will be sold at this tier, so don’t delay)


Robert Herman
Robert Herman

Robert Herman has been a street photographer since his days as an NYU film student back in the late ‘70s. His first photo book, The New Yorkers, is a true self-publishing success story. After receiving numerous offers from mainstream publishers, Hern decided to maintain control of the process both creatively and financially by…

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Annenberg Space for Photography's Skylight Studios
10050 Constellation Boulevard
Los Angeles, CA 90067


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